Sony Ericsson Everyday Masterpieces in Worldview
Sony Ericsson is promoting the Cyber-shot digital camera and camera phone in outdoor settings in Australia with a set of variations on the Michelangelo Creation of Adam fresco. The original masterpiece can be viewed on the ceiling of the Sistine Chapel in the Vatican City. The three masterpieces presented here, with beer, hot dog and chips in an Australian lounge, are being viewed this week on the sides of buses.
The Masterpieces guide viewers to www.sonyericsson.com/worldview, where they are invited to submit photographs in an international competition.
Click on the three images below for higher quality renditions…
Credits
The Masterpieces campaign was developed for Sony Ericsson Oceania marketing manager Josh Oxspring at Saatchi & Saatchi Sydney by business director Sarah Quinn, senior business manager Natalie Chan, executive creative director Steve Back, creative director Dave Bowman, art directors Nic Buckingham and Toby Pike, copywriter Paul Bootlis, strategic planner Neal Fairfield, print producer Jeremy de Villiers, artbuyer Skye Houghton and photographer Chris Mollison.
Give Your Rating
(No Ratings Yet)
Loading ...Related Posts
Posted in Inspiration, Print
Location 
(Australia).
Tags to similar posts: Chris Mollison, Saatchi & Saatchi Sydney, Sony, Sony Ericsson
Sony Ericsson Quantum of Solace Directive C902
Sony Ericsson Talking Music
Sony Ericsson Life Captured on Mobile Phones
Sony Vaio Adds To Apple Get A Mac Campaign
Sony Microvault with Color Like No Other
Subscribe
Find this article helpful? Keep up with daily posts. Subscribe to our RSS Feed or subscribe to The Inspiration Room Daily by email. Visit The Inspiration Room™ and join our online community.
