Sony Cyber-shot Liquid Inspired Design

Sony presents the Cyber-shot camera as an object of beauty in this VFX-driven television commercial from Australia. Assorted pieces of jewelery become molten metal to be rehaped as the Sony Cyber Shot camera. The tag line: “Inspired Design”.

Sony Cyber-Shot Inspired Design commercial

Click on the image below to play the video in YouTube


The Sony Cyber-Shot Liquid Inspired Design spot was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director Dave Bowman, art director Toby Pike, copywriter Daniel Barrett and agency producer Julia Jackson.

Production was directed by Gary Jacques via The Lab, Sydney.

  • Lynn-Nee

    Absolutely stunning.
    It was love at first sight and sound.
    I have been replaying this ad over and over just so I can hear the accompanied music.
    Can’t seem to find it.
    I believe it’s made exclusively for this ad?
    Please do send me the link if possible.

  • Drew

    I believe the music is a variation of Trentemøller: Moan that came out in 2006

  • hello

    Yeah, the music in it’s own right is wicked, and would love to hear more tracks from the producer. Reminds me of Autechre.

  • [gj]

    hi, i’m Garry – CD from The Lab Sydney – just found this page while i was searching for something else – better late than never! – This spot wasn’t “filmed” at all – it’s entirely 3D – a combination of maya and realflow and the skills of all the guys in our 3D dept, led by Clinton Downs.

    not sure why its been taken off Youtube, it can still be viewed on our site at


  • James Clements

    Does anyone know who the music artist is? Or the track name?