Sony presents the Cyber-shot camera as an object of beauty in this VFX-driven television commercial from Australia. Assorted pieces of jewelery become molten metal to be rehaped as the Sony Cyber Shot camera. The tag line: “Inspired Design”.
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The Sony Cyber-Shot Liquid Inspired Design spot was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director Dave Bowman, art director Toby Pike, copywriter Daniel Barrett and agency producer Julia Jackson.
Production was directed by Gary Jacques via The Lab, Sydney.