Sony Cities by Walkman
Sony Australia has launched a series of print advertisements featuring the rail networks of Sydney, New York City and London. The lines, made of earphone cords, set out the public transit networks with the names of well known rock artists. In the corner is what makes it possible to take this journey: the Sony Walkman.
The Sony Walkman campaign was developed at Saatchi & Saatchi Australia, Sydney, by creative director Steve Back, art director Eron Broughton, copywriter Steve May, will illustration done at Electric Art produced by Jeremy DeVilliers.