Sol Beer from Mexico

Sol Beer imports to New Zealand were promoted in a series of cartoon print advertisements featuring the Mexican sombrero from above. Associated with the Mountains, Beach and City scapes is a Bicycle television commercial.

Mountain scene in Sol Beer print ad


Mountain scene in Sol Beer print ad

City scene in Sol Beer print ad

Beach scene in Sol Beer print ad

Click on the image below to play the Bicycle video in YouTube (HD)

Credits

The Sol Beer from Mexico campaign was developed at Saatchi & Saatchi NZ, Auckland, by art directors Daniel Liao, Levi Slavin, copywriter Dave Govier and illlustrator James McLeod.

  • Stewart Randall

    I am looking to a foto of a Sol advertisement I saw in Mexico a while back. I went to take a picture and it was down. Great! A girl in a bikini with a non-tanned outline of a Sol bottle on her stomach. Can you help me?