Sol Beer from Mexico
Sol Beer imports to New Zealand were promoted in a series of cartoon print advertisements featuring the Mexican sombrero from above. Associated with the Mountains, Beach and City scapes is a Bicycle television commercial.
Click on the image below to play the Bicycle video.
The Sol Beer from Mexico campaign was developed at Saatchi & Saatchi NZ, Auckland, by art directors Daniel Liao, Levi Slavin, copywriter Dave Govier and illlustrator James McLeod.