Smoking Statutory Warnings

Smoking statutory warnings are collected together to provide a sense of perspective for smokers in India, in an advertisement for Cancer Patients Aid Association.

Messages include
Fumar causa cancer de boca e perda dos dentes
Smoking seriously harms you and others around you
Fumar causa impotencia sexual
Smoking causes mouth diseases (Australia)
Smoking kills
Smoking can cause a slow painful death (Australia)
Rauchen lasst Ihre Haut altern
Smoking when pregnant harms your baby
Smoking causes gangrene (Australia)
Smokers die younger
Smoking causes lung cancer, heart diseases, Emphysema and may Complicate Pregnancy
Smokers die younger
Cigarettes are heartbreakers
Smoking kills
Smoking causes ageing of the skin
Quitting smoking now greatly reduces serious risks to your health
Smoking seriously harms you and others around you
Smoking causes fatal lung cancer

The final panel in black has the text: “Smoking causes blindness. Cancer Patients Aid Association”

Credits

The Smoking Statutory Warnings campaign was developed at Lowe, Mumbai, by creative director/copywriter Priti Nair, art director/designer Virendra Vilankar, account executive Satish Ramanathan and photographer Madhur Shroff

The advertisement won a Silver Clio award in 2007 for public service in print poster categories.

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This entry was posted on Wednesday, January 9th, 2008 at 9:54 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.