Smiling All the way to Kaupthing Bank
Kaupthing Bank is a Northern European bank. In Norway their main target is people with more than an average amount of money who can expect to earn high levels of interest on their savings. TBWA\Oslo created advertisements using portraits from the kroner bank notes, featuring serious-looking famous Norwegians. Five portraits were prepared, showing the five figures smiling.
The 50 kroner note (1997) portrays Peter Christen Asbjørnsen (1812–1885), collector of folktales.
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The 100 kroner note (1997) portrays Kirsten Flagstad (1895–1962), opera singer and first director of the Norwegian National Opera.
The first Norwegian 200 kroner note was issued in 1994. It portrays Kristian Birkeland (1867–1917), magnetism researcher, inventor, and co-founder of Norsk Hydro.
The 500 kroner note (1999) portrays Sigrid Undset (1882–1949), author and winner of the Nobel Prize in literature in 1927.
The 1000 kroner note (2001) portrays Edvard Munch (1863–1944), expressionist painter and graphic artist.
Credits
The Kroner campaign was developed at TBWA\Oslo, Norway, by executive creative director Erik Heisholt, creatives Cecilie Falch and Eva Grefstad Knudsen, and illustrator Joachim Barrum.
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Tags to similar posts: Joachim Barrum, TBWA\Oslo
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