Smiling All the way to Kaupthing Bank

Kaupthing Bank is a Northern European bank. In Norway their main target is people with more than an average amount of money who can expect to earn high levels of interest on their savings. TBWA\Oslo created advertisements using portraits from the kroner bank notes, featuring serious-looking famous Norwegians. Five portraits were prepared, showing the five figures smiling.

Kroner Portraits

The 50 kroner note (1997) portrays Peter Christen Asbjørnsen (1812–1885), collector of folktales.

Kroner portrait of Peter Christen Asbjørnsen

The 100 kroner note (1997) portrays Kirsten Flagstad (1895–1962), opera singer and first director of the Norwegian National Opera.

Kroner portrait of Kirsten Flagstad

The first Norwegian 200 kroner note was issued in 1994. It portrays Kristian Birkeland (1867–1917), magnetism researcher, inventor, and co-founder of Norsk Hydro.

Kroner portrait of Kristian Birkeland

The 500 kroner note (1999) portrays Sigrid Undset (1882–1949), author and winner of the Nobel Prize in literature in 1927.

Kroner portrait of Sigrid Undset

The 1000 kroner note (2001) portrays Edvard Munch (1863–1944), expressionist painter and graphic artist.

Kroner portrait of Edvard Munch


The Kroner campaign was developed at TBWA\Oslo, Norway, by executive creative director Erik Heisholt, creatives Cecilie Falch and Eva Grefstad Knudsen, and illustrator Joachim Barrum.

Filed under: Bank Advertising, Print

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