Smart Little Car with The Big Heart
(Average: 4.00 out of 5)
Loading ...The Smart Car is being promoted in New Zealand as the Little Car with the Big Heart, in a print advertising campaign developed by Colenso BBDO.
“I give off less because there’s less of me”, says a Smart Car waiting at the traffic lights.
“My Mum’s a Swatch and my Dad’s a Mercedes”, says a Smart Car carried by a stork.
“I’ll take you to Wellington without stopping for a drink”, says a Smart Car travelling with camels.
Credits
The Smart Car campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, creative director Steve Cochran, art directors/copywriters Sarah Longworth and Mick Stalker.
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Location 
(New Zealand).
Posted in Inspiration, Print Press Posters Billboards
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(4.85 out of 5)
Smart cars are good cars. Small and helpful to the environment. I saw a blog yesterday with compilation of smart cars.