Sleep Before You Drive
Another print advertisement from Land Transport NZ featuring a car driving in the early morning with its lights on. “The lights are on but no-one’s home. Sleep before you drive.”
This ad was developed at Clemenger BBDO Wellington, New Zealand, by executive creative director Philip Andrew, creative director Mark Harricks, art director Scott Henderson, copywriter Dan Moth, with photographer Diederik Van Heyningen and retoucher Geoff Francis.