Silverfish Books with Page Numbers

Silverfish Books in Malaysia has a series of billboards connecting page numbers with scenes. The four billboards, each featuring a Penguin classic, are “Affair”, “Liberty”, “Psycho” and “Candlestick”.

Silverfish Books Affair

Silverfish Books Liberty

Silverfish Books Psycho

Silverfish Books Candlestick


The Silverfish Books campaign was developed at Saatchi & Saatchi, Petaling Jaya, Malaysia, by chief creative officer/art director/copywriter Edmund Choe, executive creative director/copywriter/art director Adrian Miller (who writes for Silverfish Books), copywriter/art director/typographer Lydia Lim, accouont supervisor Aaron Taylor, photographer Allen Deng, Wizard Photography and Fulvio Bonavia, Stockland Martel, retoucher James Teoh at Untold Images, retoucher Karen Yap at Wizard Photography, 3D artist Wayne Ho at MFX Studio.

The campaign won a Gold Outdoor Lion at Cannes International Advertising Festival in June 2008 and a Silver at the London International Awards in November 2008.