The Inspiration Room

Silverfish Books with Page Numbers

Silverfish Books in Malaysia has a series of billboards connecting page numbers with scenes. The four billboards, each featuring a Penguin classic, are “Affair”, “Liberty”, “Psycho” and “Candlestick”.

Credits

The Silverfish Books campaign was developed at Saatchi & Saatchi, Petaling Jaya, Malaysia, by chief creative officer/art director/copywriter Edmund Choe, executive creative director/copywriter/art director Adrian Miller (who writes for Silverfish Books), copywriter/art director/typographer Lydia Lim, accouont supervisor Aaron Taylor, photographer Allen Deng, Wizard Photography and Fulvio Bonavia, Stockland Martel, retoucher James Teoh at Untold Images, retoucher Karen Yap at Wizard Photography, 3D artist Wayne Ho at MFX Studio.

The campaign won a Gold Outdoor Lion at Cannes International Advertising Festival in June 2008 and a Silver at the London International Awards in November 2008.

Neighbouring Posts

« « National Geographic Tree | 42 of the Best Bars » »

Location (Malaysia).

This entry was posted on Friday, November 14th, 2008 at 10:41 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Allen Deng, Saatchi & Saatchi Malaysia, Untold Images, Wizard Photography

Posted in Inspiration, Print Press Posters Billboards

Trackbacks/Pingbacks

1. Outdoor Lions at Cannes 2008 | The Inspiration Room™ | Daily says:

   November 24, 2008 at 7:18 pm

   [...] Silverfish Books/Penguin Books, Affair, Candlestick, Liberty, Psycho, Saatchi & Saatchi Malaysia [...]

   Reply
2. Adfest Lotus Winners 2009 | The Inspiration Room™ | Daily says:

   March 23, 2009 at 12:00 pm

   [...] Silverfish Page Numbers Campaign, Saatchi & Saatchi Petaling Jaya [...]

   Reply
3. Page Numbers « He has taken me to the banquet hall and His banner over me is love… says:

   May 7, 2009 at 6:48 pm

   [...] And just in case you don’t get it…its actually easier if you can zoom in and take a good look at the ads… click here. [...]

   Reply
4. Clio Print Award Winners 2009 | The Inspiration Room Daily says:

   June 8, 2009 at 7:09 pm

   [...] Penguin Books: Affair, Candlestick, Psycho (Media) Saatchi & Saatchi Worldwide, Petaling Jaya Malaysia [...]

   Reply