Shave for A Cure in New Zealand

The Leukaemia & Blood Foundation in New Zealand has a commercial promoting the “Shave for a Cure” campaign. Shave for a Cure is being held in New Zealand 7 to 13 April. Viewers are invited to visit shaveforacure.co.nz

To Ryan Love Dad


The TV ad features a nine year old boy named Ryan, who in real life has been through a series of leukemia treatments. His family and friends show up to express their support in a grand way.

Click on the image below to play the video in YouTube

Credits

The Shave for a Cure spot was developed at Ogilvy New Zealand by creative director/copywriter Damon O’Leary, creative director/art director Basil Christensen, agency producer Nick Barnes.

Filming was directed by Kevin Denholm via Exposure, with producer Tanya Cathrow.

Music is Great Unknown by New Zealand band Evermore.

Empty bottle cap
Lies on the counter top
It’s warm but the rain won’t stop
I haven’t been home for days

Too much of the same thing
Heading out to the ocean, thinking
Head full of emotions
And the people are passing by

[Chorus]
We’re on our way back
From the great unknown
Today, Today

Cast my mind
Back in time
Count the reasons why you said
I’ve got a feeling
I’ve got a feeling
There’s a long long road ahead

I wake up
I wake up
I’ve been sleeping in my bed
When I get up
When I get up
Music’s playing in my head

[Chorus]

And if the dark end of the street
Should rise to conquer me
I won’t forget the words you speak
And the destiny I cheat
And the game is up I’m in decline
And I guess that only time
Will let us heal, but I can feel we’re
Getting closer now

[Chorus]

The sun is coming out
The sun is coming out now

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Location New Zealand New Zealand

3 Responses to Shave for A Cure in New Zealand

  1. Faramir says:

    It’s a good cause. I have already spread the message to my friends online. Every little act can cause a huge impact onto the world and I happen to believe in the Butterfly effect. Thanks for letting me know about this here.

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