SEEK is Australia and New Zealand’s largest online job site, well known for its distinctive pink billboards and positioning line, SEEK & you shall find. The “It’s in our nature to seek” advertising campaign run by employment site is finding expression in a range of outdoor billboards and metrolites. A giant wrapped billboard here is torn to reveal the message, “Seek and You Will Find”.
A metrolite in a railway station appears to be completely pink from a distance. The giant magnifying glass makes it possible for passersby to stop and read the small print, “Seek And You Will Find”.
The Seek and You Will Find campaign is being developed at Leo Burnett, Melbourne by executive creative director Jason Williams, art directors David Ponce de Leon and Richard Walker, copywriters Brendan Greaney and Andrew Woodhead, and producer Gary Arnas.