Seatbelts Keep People Together

Rodney District Council in New Zealand is encouraging drivers to use their seabelts with an advertising campaign featuring group photographs in which subjects are obscured from view. “Seatbelts keep people together.”

Credits

The portrait series was developed at Saatchi & Saatchi Auckland, New Zealand, by executive dreative director Mike O’Sullivan, art director John Koay, copywriter Veronica Copestake, account director James Pohill, photographer Simeon Patience and retoucher Nick Smith.

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Location (New Zealand).

This entry was posted on Wednesday, June 4th, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.