Seatbelts Keep People Together

Rodney District Council in New Zealand is encouraging drivers to use their seabelts with an advertising campaign featuring group photographs in which subjects are obscured from view. “Seatbelts keep people together.”

Rugby photograph in Rodney District Council seat belts ad


Family portrait in Rodney District Council seat belts ad

Graduation photograph in Rodney District Council seat belts ad

Credits

The portrait series was developed at Saatchi & Saatchi Auckland, New Zealand, by executive dreative director Mike O’Sullivan, art director John Koay, copywriter Veronica Copestake, account director James Pohill, photographer Simeon Patience and retoucher Nick Smith.