Scrabble Sliced Anagrams
Mattel presents the game of Scrabble in a series of picture anagrams from Chile, images that go beyond the language differences of South America. Three images present word puzzles: Guitarra (Guitar), Elefante (Elephant), and Submarino (Submarine).
The Slices campaign (Iptaehne, Iuragt, Naeimsbru) was developed at JWT, Santiago, Chile, by creative director/art director/copywriter Matías Lecaros, creative director Sergio Rosati, photographers/illustrators Cristian Gastelo and Boris Berstel at Astro Image Creators. Also listed in the credits are Leo Farfan, Tomás Vidal, Tomás Neely and Israel Urrutia.