Scrabble Sliced Anagrams

Mattel presents the game of Scrabble in a series of picture anagrams from Chile, images that go beyond the language differences of South America. Three images present word puzzles: Guitarra (Guitar), Elefante (Elephant), and Submarino (Submarine).

Scrabble Guitar anagram


Scrabble Elephant anagram

Scrabble Submarine anagram

Credits

The Slices campaign (Iptaehne, Iuragt, Naeimsbru) was developed at JWT, Santiago, Chile, by creative director/art director/copywriter Matías Lecaros, creative director Sergio Rosati, photographers/illustrators Cristian Gastelo, Boris Berstel, Astro Image Creators. Also listed in the credits are Leo Farfan, Tomás Vidal, Tomás Neely and Israel Urrutia.

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Location Chile (Chile).

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Posted in Inspiration, Print Press Posters Billboards

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6 Responses to Scrabble Sliced Anagrams

  1. Lawrence says:

    That is pretty amazing to look at, I love the illustration of the electric guitar. But it doesn’t remind me so much of Scrabble as it does a 3D puzzle, like the company that used to make Puzzle 3D.

  2. Lluís de Yzaguirre says:

    In your “Live activity feed” you report that Barcelona is in Spain, but this is equal true that saying that Santiago de Chile is a rebel province of Spain. You shoul’d know that more 300 years of spanish occupation will not change the fact that Catalonia is NOT Spain. If your country is now free of Spaniards is because they considered oppessing Catalans more valuable than oppessing America’s countries.

Trackbacks/Pingbacks

  1. [...] Aardig bedacht, deze serie reclame-uitingen voor Scrabble van fabrikant Mattel. Iedereen kent dat spelletje toch wel, moeten reclamebureau JWT Santiago gedacht hebben, dus waarom niet eens opvallen met een in stukjes gehakte olifant, duikboot of gitaar. Kun je een oneindige serie van maken (klik op beeld om te vergroten). Via The Inspiration Company. [...]

  2. [...] Scrabble/Mattel Chile: Iuragt, Iptaehne, Naeimsbru JWT, Santiago Chile (Recreational Items) [...]

  3. [...] City/Country, DDB Brasil, Sao Paulo, Brazil Museum of Childhood, Inner Child, AMV BBDO, London, UK Scrabble Elephant, Guitar, Submarine, JWT Chile, Santiago, Chile Financial Times, Global Downturn, DDB London, UK Fedex, Vase, DDB [...]

  4. [...] with fresh print advertising for Scrabble: Warrior and Camera, a follow up to an earlier campaign (Elephant, Guitar and Submarine). The Warrior ad provides extra drama with the appearance of a warrior having been dissected and [...]



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