SBS Over the Top with Top Gear

Australian television channel SBS recently launched its own series of Top Gear, the car show originally produced in the UK by BBC. Two print advertisements connect the highly rated show with the “Six Billion Stories and Counting” campaign and distinctive Australian landmarks, Sydney Opera House and Uluru (Ayers Rock).

SBS Top Gear Australia - Sydney Opera House

SBS Top Gear Australia - Uluru


The Top Gear advertising series was developed at RazorJunior Sydney by creative director Josh Moore, art director Tim Chenery, copywriter Giuliana De Felice, account director Alex Tracy, producer Jeff Edwards with retouching done at Electric Art.