The Inspiration Room

SBS Earth Hour Switch Off Just For An Hour

SBS, Australia’s national multicultural and multilingual broadcaster, produced a 15 second TV ad to demonstrate the channel’s commitment to the Earth Hour project in March 2008.

A clip of Sydney Harbour was doctored to remove all evidence of human activity. “Just for an hour. SBS is committed to Earth Hour”

Click on the image below to play the video in YouTube

Credits

The SBS Earth Hour ad was developed at RazorJunior Sydney by creative director/art director Josh Moore, copywriter Nigel Clark, art director Josh Moore, agency producer Jeff Edwards.

Filming and effects were produced by Tony Monk and Jon Baxter at Perceptual Engineering.

Neighbouring Posts

« « Surfrider Sea Creatures Living in Drought | Human Rights Film Festival Eyes NZ » »

This entry was posted on Wednesday, June 11th, 2008 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Earth Hour, Perceptual Engineering, Razor, SBS, WWF

Posted in Inspiration, TV Ads Cinema and Online Videos

Trackbacks/Pingbacks

1. Australia NZ Film Lion Shortlist at Cannes says:

   June 20, 2008 at 9:07 pm

   [...] Razor Junior, Sydney – SBS/WWF Earth Hour – Just for an Hour [...]

   Reply