SBS Earth Hour Switch Off Just For An Hour

SBS, Australia’s national multicultural and multilingual broadcaster, produced a 15 second TV ad to demonstrate the channel’s commitment to the Earth Hour project in March 2008. A clip of Sydney Harbour was doctored to remove all evidence of human activity. “Just for an hour. SBS is committed to Earth Hour”

Sydney Harbour


The SBS Earth Hour ad was developed at RazorJunior Sydney by creative director/art director Josh Moore, copywriter Nigel Clark, art director Josh Moore, agency producer Jeff Edwards.

Filming and effects were produced by Tony Monk and Jon Baxter at Perceptual Engineering.