Sassi Norsca in Montage
Sassi Norsca anti perspirant products have been promoted in Australian girls magazines and online with a series of montages illustrating ‘Summer Glow’, ‘Paris Dew’, and ‘Beach Breeze’. The print advertisements lead readers to the online site: www.getsassi.com.au
From the web site: “Summer Glow is for girls who love to shine. When shimmering days melt into balmy nights the fun begins all over again for sultry summer babes. Get cheeky, charming and a little bit wild … and no matter the occasion, always go barefoot. Life’s better when it’s sunkissed. Radiant and relaxed like a golden summer’s evening, Summer Glow is the perfect scent for the warm-hearted girl who loves to shine.”
From the web site: “If glitz and glamour is your staple diet, Paris Dew is made for you! Chic, cosmopolitan and more than a little luxurious, it’s perfect for the girl who likes to be spoilt rotten. So strut your stuff, make a splash and be swept up in the fairytale romance of your dreams … after all, Paris is the city of love! Just like the city, Paris Dew is vibrant and exciting. Experience the thrill of allure each time you wear it – because life should always be full of romance!”
From the web site: “Life’s too short to get tangled up in details. If you’re ready to break out, be bold and abandon yourself, you’re a Beach breeze kind of girl. Fling yourself into a great adventure with the sea breeze in your hair and mischief on your mind. Because nothing’s quite as seductive as the smell of freedom. Like the dancing breeze across an azure ocean, Beach Breeze is a whisper of excitment and possibility. Enjoy the feeling of adventure each time you wear it and be as unpredictable as the wind!”
The Get Sassi campaign was developed at Loud, Sydney, by creative director Andy Firth, art director/illustrator Muhannad Shono, copywriter Emma Den Ouden and photographers Montalbetti+Campbell.