Sanyo Xacti Our Smallest Digital Camera

Sanyo in New Zealand promoted the Xacti CG9 digital camcorder, “Our Smallest Digital Camera”, with a series of photographs creating photographic props out of miniature materials – a tripod of matchsticks, a script bound with a staple, and a green screen post it note.

Matchstick Tripod

Sanyo Script with Staple

Matchstick Tripod


The Smallest Digital Camera campaign was developed at Saatchi & Saatchi New Zealand, by executive creative director Mike O’Sullivan, creative director Tim Hall, art director Brad Collett, copywriter Chris Long, creatives Kate Catalinac and Samantha Brown, account director Angelina Farry, client services Bill Crichton.