Sanyo used an underwater billboard in a tidal Auckland harbour in New Zealand to demonstrate the capabilities of the new Xacti CA-65 underwater video camera. As the tide went down the billboard’s content was revealed.
The Tide campaign was developed at Saatchi & Saatchi NZ by executive creative director Mike O’Sullivan, art director John Koay, copywriter Veronica Copestake and photographer/designer Nick Smith.
(New Zealand) 
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