Sanyo Underwater Billboard

Sanyo used an underwater billboard in a tidal Auckland harbour in New Zealand to demonstrate the capabilities of the new Xacti CA-65 underwater video camera. As the tide went down the billboard’s content was revealed.

Sanyo Underwater Billboard


Sanyo Underwater Billboard

Credits

The Tide campaign was developed at Saatchi & Saatchi NZ by executive creative director Mike O’Sullivan, art director John Koay, copywriter Veronica Copestake and photographer/designer Nick Smith.

  • http://www.marketrix.net/2008/02/15/underwater-billboard-para-sanyo/ Marketrix

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