The Inspiration Room

Sanyo Underwater Billboard

Sanyo used an underwater billboard in a tidal Auckland harbour in New Zealand to demonstrate the capabilities of the new Xacti CA-65 underwater video camera. As the tide went down the billboard’s content was revealed.

Credits

The Tide campaign was developed at Saatchi & Saatchi NZ by executive creative director Mike O’Sullivan, art director John Koay, copywriter Veronica Copestake and photographer/designer Nick Smith.

Neighbouring Posts

« « SalesGenie.com Super Bowl Ads | Ford Focus Orchestra Beautifully Arranged » »

Location (New Zealand).

This entry was posted on Sunday, February 10th, 2008 at 2:37 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Nick Smith, Saatchi & Saatchi NZ, Sanyo

Posted in Inspiration, Print Press Posters Billboards

3 Responses to Sanyo Underwater Billboard

1. Marketrix says:

   February 15, 2008 at 11:33 pm

   [..] Via

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