Sanyo in Australia is promoting Eneloop rechargeable batteries as a part of the answer to an endangered environment. By leaving a smaller carbon footprint each Eneloop rechargeable battery saves 999 disposable batteries from being manufactured.
Warning signs are shown in a range of settings, including an outback road thousands of miles away from the sea, warning of ‘rising sea levels’.
Credits
The Sanyo Rising Sea Levels campaign was developed at Whybin\TBWA, Sydney, by executive creative director Garry Horner, creative director Matt Kemsley, art director David O’Sullivan, copywriter Srinath Mogeri.
