Sanyo Signs for Rising Sea Levels

Sanyo in Australia is promoting Eneloop rechargeable batteries as a part of the answer to an endangered environment. By leaving a smaller carbon footprint each Eneloop rechargeable battery saves 999 disposable batteries from being manufactured. Warning signs are shown in a range of settings, including an outback road thousands of miles away from the sea, warning of ‘rising sea levels’.

Sanyo Danger Sign

Sanyo Warning Sign


The Sanyo Rising Sea Levels campaign was developed at Whybin\TBWA, Sydney, by executive creative director Garry Horner, creative director Matt Kemsley, art director David O’Sullivan and copywriter Srinath Mogeri.