Santa Gets Lost in Jewish Symbolism

Boomerang GPS Boomerang is presented as the gift to give Santa this year in a commercial featuring Father Christmas in a Jewish home. The spot, developed by Jewish copywriter, art director and now film director Kenny Herzog, represents his transition from agency Nicebigbrain to film production company O Positive.

Santa Claus sees a menorah

Santa recovers his sack from the fireplace only to discover that the lounge is not set up for Christmas. No Christmas tree! No decorations! No stockings! Walking through the house he discovers vital signs that he’s in the wrong place: an electric menorah, a seder plate, a kiddush cup, a Dreidel set, and a traditional Torah cover. To top it off, he’s spotted by a young Jewish boy. Yikes! How to get out of there? Click on the image below to play the video.


The Santa spot was developed at Nicebigbrain, New York, by copywriter/art director Kenny Herzog with agency producer Devon Clark.

Filming was shot by director Kenny via O Positive, with director of photography Marc Laliberte Else, and executive producer Ralph Laucella.

Editor was Miky Wolf at Big Sky, with colorist Ron Sudul at Nice Shoes and audio mixer Jodi Levine at Sound Lounge.