Santa Casa Organ Transplant Waiting list

Santa Casa de Sao Paulo, a hospital in Brazil, challenged apathy towards organ donation readiness with a print advertisement listing names of people waiting for a transplant. “If you needed an organ transplant, your name would be here. Be an organ donor. Let your family know.”

Credits

The Santa Casa Waiting List was developed at Y&R, Sao Paulo, by executive creative director/creative director Tomas Lorente, copywriter Marilu Rodrigues, art directors Axel Levay and Widerson Souza, art buyer Monica Beretta, account supervisor Valeria Ordonhez, advertiser’s supervisor Dr. Antonio Carlos Forte.

The Waiting List won a Silver Lion at Cannes International Advertising Festival 2008.

Neighbouring Posts

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Location (Brazil).

This entry was posted on Sunday, November 2nd, 2008 at 11:26 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.