RSPCA Christmas in Balance

The RSPCA Victoria in Australia reminds us that the lives of many pets are in the balance over the Christmas period this year, in a print advertising campaign developed by M&C Saatchi Melbourne. The campaign is supplemented with RSPCA Singing Card, an interactive do-it-yourself Pet Christmas greeting providing online users with the opportunity to have their pet singing Jingle Bells, Deck the Halls or Auld Lang Syne.

RSPCA Christmas Tree with Pets


The RSPCA Christmas Appeal was developed at M&C Saatchi, Melbourne, by creative director Steve Crawford, art director Daniel Grech, copywriter Aaron Pepper, and graphic designer Julia Cornelius.

Filed under: Christmas, Interactive, Print, RSPCA