RSPCA and Domestic Violence

Animal welfare organisation RSPCA is linking the abuse of animal rights with domestic violence in this disturbing print campaign. Associated with a hard hitting television advertising campaign and the website,, the four print ads explore ways in which the work of RSPCA inspectors is integrated with awareness of abuse of children, psychological problems and police investigations.

Bruised boy in RSPCA ad

Animal cruelty shows itself in many ways. Nearly 20% of abused children in turn abuse animals. That’s why, when an RSPCA Inspector discovers a child is responsible for an act of animal cruelty, they know it may not only be the pet that needs help. Often by alerting welfare organisations, our inspectors have helped prevent not just animal abuse but child abuse.

Bruised woman in RSPCA ad

We help deal with all kinds of animals. Nearly 57% of domestic abuse victims delay seeking help, fearing if they do, their pets will be harmed. Through our Pet Protection programs, the RSPCA ensures these women get the help they need by looking after their pets.

Mean man in RSPCA ad

Over 100 cases of assault. 27 aggravated cruelty convictions. 1 of our finest. Slade Macklin is an RSPCA inspector and he does far more than just rescue kittens. Like all our inspectors he can work alongside the police on raids subduing vicious guard dogs and face verbal and physical abuse every day whilst investigating animal cruelty offenders.

Mean woman in RSPCA ad

We quite often find that people do look like their pets. When our inspectors find someone hoarding animals it’s not only the pets that are suffering. That’s because this kind of abuse is a sign of a serious psychological problem. So after rescuing their pets, RSPCA Inspectors ensure hoarders get the professional medical and counselling help they need.

The RSPCA Needs You


The RSPCA abuse campaign was developed at The Campaign Palace Sydney, by executive creative director Paul Fishlock, art director Andrew Town, art director/typographer Thom Davy, copywriter/designer Laurie Ingram, account director David Hartmann, typographer Thom Davy, hair and makeup artist Amanda Redgrave, stylist Suzanne King. Photography was by Andreas Smetana, with Kristen Castree and Jeremy Graham.