Risky Business in Guitar Hero World Tour

Activision Publishing is promoting Guitar Hero World Tour video game with Risky Business, a series of commercials paying tribute to Tom Cruise’s lip and guitar syncing scene from the 1983 film, Risky Business. A number of celebrities appear in the series performing in pink shirts, underwear and white socks to the sounds of Bob Seger’s track, “Old Time Rock and Roll”.

Heidi Klum in Risky Business Guitar Hero World Hero Tour advertisement


American Idol Connection

Film director Brett Rattner directed spots featuring David Cook, winner of season seven in American Idol, and runner-up David Archuletta.


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Athletes

The first commercial in the new series features baseballer Kobe Bryant rocking the mic, baseballer Alex Rodriguez and swimmer Michael Phelps dancing while ripping it up on the new guitars, and skateboarder Tony Hawk sliding in on a skateboard to play the drums.

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Heidi Klum

German model Heidi Klum adds a new level of sexiness to Guitar Hero.

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Credits

The commercials were produced by advertising agency DDB and directed by Brett Ratner via HSI Productions.

Filed under: Activision, Commercials

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