Masterfoods is encouraging bulk buying for the home environment with “Washing”, a television commercial bringing the M&Ms to everyday family life. What would happen if you had M&Ms living with you? You’d have Red in the shower, and red in the laundry with the whites. But they’re so charming it’s worth the trouble. “Give them a home at your place.”
Click on the image below to play the video in YouTube (HD)
The Washing spot was developed at Clemenger BBDO Melbourne, Australia, by executive creative director James McGrath, creative director Emma Hill, art director Russel Fox, copywriter Ant White and agency producer Karolina Bozajkovska.
Filming was shot by director Jake Robb via Fiction Films, Melbourne, with illustrator/animator Bruce Currie at Trilobite.