Red Cross Help for Earthquake Victims in China

The Guangdong Branch of the Red Cross Society of China has been building popular support for its work in the wake of the disastrous earthquakes with a print advertising campaign showing the difference a cheque (check) can make. “Donate today and help rebuild the lives of China’s earthquake victims.”

Red Cross check offers shelter

Red Cross check offers support

Red Cross check offers help


The Chinese Red Cross campaign was developed at Itect, Guangzhou, by creative director Joe Harris, copywriter Paul Chan, copywriter Liu Tau, art director Sheng Guang, with designers Tan Liping and Wang Xiaoling and photographer Cai Jiabin.

Filed under: Print, Red Cross Red Crescent

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