The Guangdong Branch of the Red Cross Society of China has been building popular support for its work in the wake of the disastrous earthquakes with a print advertising campaign showing the difference a cheque (check) can make. “Donate today and help rebuild the lives of China’s earthquake victims.”
Credits
The Chinese Red Cross campaign was developed at Itect, Guangzhou, by creative director Joe Harris, copywriter Paul Chan, copywriter Liu Tau, art director Sheng Guang, with designers Tan Liping and Wang Xiaoling and photographer Cai Jiabin.
