Red Cross Help for Earthquake Victims in China
The Guangdong Branch of the Red Cross Society of China has been building popular support for its work in the wake of the disastrous earthquakes with a print advertising campaign showing the difference a cheque (check) can make. “Donate today and help rebuild the lives of China’s earthquake victims.”
Credits
The Chinese Red Cross campaign was developed at Itect, Guangzhou, by creative director Joe Harris, copywriter Paul Chan, copywriter Liu Tau, art director Sheng Guang, with designers Tan Liping and Wang Xiaoling and photographer Cai Jiabin.
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Location 
(China).
Posted in Inspiration, Print Press Posters Billboards
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(4.92 out of 5)
[...] The models are perhaps a touch theatrical but the idea is nice. What your contribution can actually do comes across clearly. The rest of the ads in this campaign are here. [...]