Radiohead All I Need to stop Human Traffic

Radiohead has produced a music video for All I Need, a track from their latest album, ‘In Rainbows’, raising awareness of exploitation and human trafficking affecting children in developing countries.

Children in All I Need music video


The screen is divided in two. On the left we follow the day of a school boy who enjoys the luxuries of eating breakfast, slowly walking to school, reading and art. On the right we see young children working long hours in a shoe factory. Some things cost more than you realise.

The video ends with reference to EXIT (End Exploitation and Trafficking) a partnership between the U.S. Agency for International Development (US Aid) and MTV.

Click on the image below to play the video in YouTube

Credits

Thom Yorke, Radiohead lead vocalist has personally pledged his support for the MTV Exit Foundation and comments “I’m touched that the music goes with that (idea).”

Credits

The MTV Exit Asia campaign was developed at colman rasic carrasco, Sydney, by creatives Rebecca Carrasco and Dejan Rasic, account manager Ben Colman and agency producer Rene Shalala. MTV Exit executives were Simon Goff and Charmaine Choo.

“It is exciting to work on a project that creates awareness for such a good cause with the backing of one of the world’s most respected bands,” says Dejan Rasic. “It’s great to be able to put a worthwhile message into a format that can create its own audience,” says Rebecca Carrasco.

Filming was shot by director Steve Rogers via Revolver with director of photography John Seale, executive producer Michael Ritchie, producer Georgina Wilson, and editor Alexandre Di Francheschi.