Radiohead has produced a music video for All I Need, a track from their latest album, ‘In Rainbows’, raising awareness of exploitation and human trafficking affecting children in developing countries.
The screen is divided in two. On the left we follow the day of a school boy who enjoys the luxuries of eating breakfast, slowly walking to school, reading and art. On the right we see young children working long hours in a shoe factory. Some things cost more than you realise.
Click on the image below to play the video in YouTube
Thom Yorke, Radiohead lead vocalist has personally pledged his support for the MTV Exit Foundation and comments “I’m touched that the music goes with that (idea).”
The MTV Exit Asia campaign was developed at colman rasic carrasco, Sydney, by creatives Rebecca Carrasco and Dejan Rasic, account manager Ben Colman and agency producer Rene Shalala. MTV Exit executives were Simon Goff and Charmaine Choo.
“It is exciting to work on a project that creates awareness for such a good cause with the backing of one of the world’s most respected bands,” says Dejan Rasic. “It’s great to be able to put a worthwhile message into a format that can create its own audience,” says Rebecca Carrasco.