RaboBank launches Affluents Anonymous

RaboPlus, an online bank in Australia, has launched a national brand campaign featuring a fictional Affluents Anonymous support group, targeting do-it-yourself investors. Head of RaboPlus, Bryan Inch is inviting comments from consumers on his blog.

Affluents Anonymous

Affluents Anonymous is a self-help group created to support those financially savvy people burdened by their wealth. The fictitious characters in the TVC’s are a selection of over-the-top wealthy caricatures who are dealing with the judgements people place on them for just enjoying innocent pleasures, such as collecting super yachts.

Click on the image below to play the video.


Affluent’s Anonymous was created by Sydney advertising agency, The Furnace, by national creative director Rob Martin Murphy, copywriter Sean Birk, art director Chad Mackenzie, head of strategy planning Tony Singleton, group business director Silvia Arrigoni, account director Elise Jones, account manager Duncan Littler, and agency producer John Lamble.

Filming was shot by director Mark Lever via The Sweet Shop, New Zealand.

Online creative adaption has been undertaken by Hyro agency.