Quercus in Portugal is attempting to alert the world to the problem of global warming, highlighting the impact of the climate crisis on all living beings who inhabit the planet. A shivering chimpanzee huddles depressed in a burning forest, ready to end it all. A polar bear reaches the point of desperation in a melting polar region. A kangaroo, with no hope of survival, hops in front of a train. “Global Warming. If we quit, they quit.”
Click on the image below to play the video in YouTube
The Quercus spot was developed at McCann Erickson, Portugal, by creative director/copywriter Diogo Anahory, creative director/art director José Carlos Bomtempo, and agency producer Nuno Calado.
Filming was shot by director FlavioMac via Seagulls Fly, Rio de Janeiro, Brazil.
Sound and music was designed and produced at Indigo.