Quercus Animals in Danger of Depression

Quercus in Portugal is attempting to alert the world to the problem of global warming, highlighting the impact of the climate crisis on all living beings who inhabit the planet.

Chimpanzee in Quercus TV ad

A shivering chimpanzee huddles depressed in a burning forest, ready to end it all. A polar bear reaches the point of desperation in a melting polar region. A kangaroo, with no hope of survival, hops in front of a train. “Global Warming. If we quit, they quit.”

Click on the image below to play the video in YouTube

See the Portuguese version at McCann Erickson Portugal’s Youtube channel.

Credits

The Quercus spot was developed at McCann Erickson, Portugal, by creative director/copywriter Diogo Anahory, creative director/art director José Carlos Bomtempo, and agency producer Nuno Calado.

Filming was shot by director FlavioMac via Seagulls Fly, Rio de Janeiro, Brazil.

Sound and music was designed and produced at Indigo.

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Location (Portugal).

This entry was posted on Wednesday, September 24th, 2008 at 9:00 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.