Qantas Olympics Wishes in Suitcase
Qantas has a campaign in Australia connecting the airline with the Beijing Olympics. At the centre of the advertising campaign is a television commercial, “Suitcase”, in which champion swimmer Liesel Jones takes a suitcase full of best wishes on to the plane to China. The TV ad is screening constantly on commercial television but has also been added to the Qantas YouTube Fan channel. Qantas registered the channel in 2006 but has only activated it in the last week. Olympic athlete Cathy Freeman and people from a number of walks of life send their greetings. Members of the public are invited to upload their videos in response.
Click on the image below to play the video in YouTube (HD)
Credits
The Qantas Olympics campaign was developed at M&C Saatchi, Sydney, by group heads Mike Mille and Andy Flemming, executive creative director Ben Welsh, regional creative director Tom McFarlane, digital creative director Matt Cumming, senior account director Kerrie Jones, digital account supervisors Elly Gillis and Rebecca Bezzina, agency producer Baz Milas.
Filming was shot by Bruce Hunt via Radical Media, with producer Cate Jarmin. Post production was done at Guillotine and Fin Design.
See my earlier post on the history of the I Call Australia Home campaign: The Spirit of Australia.
Neighbouring Posts
« « Adidas Fans at Beijing Olympics | Coca Cola Olympics Unity with Yao and LeBron » »
Location 
(Australia).
Posted in Inspiration, Interactive, TV Ads Cinema and Online Videos
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(4.92 out of 5)
This is not a good ad.
It makes me cringe and I had to stop it half way through.
There are many many ads similar to this that sort of pulls it off, this one does not.
I love this ad. Especially the little old lady’s comment … and don’t talk to strangers…
This is terrible….. A wog, a deaf person, an aboriginal, a digger, a school kid, what did they run out of other cliches??
Bland, predictable stuff that isn’t new, isnt’ intersting, and with CGI that isn’t particularly well done…. ho hum….. zzzzzzzzzzzzzz
is that kid at the begining sposed to be blind? Makes sense, theyve got every other minority covered it this banal piece of shit. The only olympic ad thats worse is the ComBanks “Two million and two” effort – but at least they had the good sense not to put it on TV. You have to want to see it by going to their website. Qantas has given us no choice. With utter contempt they keep assaulting our senses with this rubbish every chance they get.
My children and I love the commercial!
Oh dear. It’s not even well made……
Did they make that on their home computer?
this is a good advertisement its realistc thats wat makes it good
QUESTION — Why does Liesel Jones tell them to SHHHHHHHHHHHHHHHHHHHHH!!!!!!!!
I think
Australians are not encouraged to show emotions and voice opinions.
that is why 80% believe in global warming