Purina Cat behind Earth Hour

Purina in Australia has got behind the Earth Hour initiative with a TV ad featuring a cat and a light switch. With playful music in the background a cat toys around with a light switch on a string.

Purina Cat at Earth Hour light switch

Click on the image below to play the video.


The Purina spot was developed at Singleton Ogilvy and Mather, Sydney, by executive creative director Bruce Matchett, creative director Jo Sellars, art director Adrian McNamara, copywriter Lucas Dorrell and agency producer George Saada.

Filming was shot by Dugal Campbell via Plush Films.