Purina Cat behind Earth Hour
Purina in Australia has got behind the Earth Hour initiative with a TV ad featuring a cat and a light switch. With playful music in the background a cat toys around with a light switch on a string.
Click on the image below to play the video.
The Purina spot was developed at Singleton Ogilvy and Mather, Sydney, by executive creative director Bruce Matchett, creative director Jo Sellars, art director Adrian McNamara, copywriter Lucas Dorrell and agency producer George Saada.