Puppet Show from Hell Pizza

Hell Pizza in New Zealand is capitalizing its reputation for controversial and unconventional advertising in a television campaign aimed at children.

Hell Pizza puppet

The spot, ostensibly aimed at encouraging children to steal their parents’ credit cards details, is designed to show adults how easy it is to order ten dollar family pizzas over the phone or online.

Click on the image below to play the video.


The Puppet Show spot was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, deputy creative director Karl Fleet, art directors/copywriters Rebecca Johnson-Pond and Kimberley Ragan, account director Scott Coldham, account manager Kate Smart and agency producer Nigel Sutton.

Filming was shot by Nigel Sutton and edited by Fiona Hayden. Sound was designed at Liquid Studios. “Boys and Girls come out to play!”