Publix Valentines Day Cake

American supermarket chain Publix commissioned this touching advertisement for Valentines Day in 2005. A young boy (Zach Mills) gets his mother (Reamy Hall) to help him make a heart-shaped cake for someone special. Together they mix the ingredients, bake the cake and ice it. The message? It’s the relationships that happen around our food that matter.

Valentines Day Cake

Click on the image below to play the video.


“Someone Special” was developed at 22 Squared, WestWayne, Tampa, by creative director Scott Sheinberg, art director John Stapleton, copywriter James Rosene, agency producer Brett Alexander.

Filming was shot by director Charlie Cole via Cohen & Co, with director of photography Tom Olgeirsson. Editor was Paul Kelly at 89 Editorial. Music was composed by Francis Garcia at Elias Arts.