Procolor Whatever We Touch Turns To Gold

Procolor, a retouching studio in Singapore, highlights the work they’ve done on award winning print advertising campaign with an extra layer of digital manipulation. Lego Fire Station, Wrangler Squat

Lego Firestation

A remake of the Saatchi & Saatchi Singapore Lego Build It ad from 2006, featuring the work of photographer Dean Zillwood.

Procolor Fire Station retouched

Lego at a fire station

Sphere Soldier

A remake of TBWA\Singapore’s 16 Air Assault advertisement for Sphere Action Figures, featuring the photography of Lai Choon How and Jarvis Lim (Groovy). The campaign won gold at Cannes 2004.

Procolor Soldier retouched

16 Air Assault Sphere Toy ad

Wrangler Neanderthal

A remake of the BBDO Singapore campaign for Wrangler Basic Cut Jeans. This ad was called “Squat”. Photography is by Jonathan Tay.

Procolor Neanderthal retouched

Wrangler Neanderthal ad


The Procolor Digital Imaging campaign was developed at McCann Singapore by executive creative director Farrokh Madon, art director Sin Eng Lee and copywriter Joseph Cheong.

Retouching was done at Procolor by Dave Phung, Chuiser Wong, Marvin Yang and Christopher Ng.

Producers were Sidney Lim and Sarah Tng (Groovy) and Ana Lee and Celes Cheong (Procolor).