Procolor Whatever We Touch Turns To Gold
Procolor, a retouching studio in Singapore, highlights the work they’ve done on award winning print advertising campaign with an extra layer of digital manipulation. Lego Fire Station, Wrangler Squat
A remake of TBWA\Singapore’s 16 Air Assault advertisement for Sphere Action Figures, featuring the photography of Lai Choon How and Jarvis Lim (Groovy). The campaign won gold at Cannes 2004.
The Procolor Digital Imaging campaign was developed at McCann Erickson Singapore by executive creative director Farrokh Madon, art director Sin Eng Lee and copywriter Joseph Cheong.
Retouching was done at Procolor by Dave Phung, Chuiser Wong, Marvin Yang and Christopher Ng.
Producers were Sidney Lim and Sarah Tng (Groovy) and Ana Lee and Celes Cheong (Procolor).