The British Humanist Association is launching an advertising campaign designed to reassure Londoners that God probably doesn’t exist. Advertising produced for the sides of buses provide the message, “There’s probably no God. Now stop worrying and enjoy your life.” Below are two artist’s impressions of what the campaign will look like once the financial target is reached.
The Atheist Bus Campaign is a direct response to a Christian campaign from Alpha, in which bus adverts led people to a web site that claimed non-Christians would burn in hell for all eternity. Comedy writer Ariane Sherine used The Guardian’s Comment Is Free column to muster up financial support for a counter campaign.
The campaign appeal has been launched online at www.atheistcampaign.org and is being supported by well known atheist writer Richard Dawkins.
Professor Richard Dawkins said: “Religion is accustomed to getting a free ride — automatic tax breaks, unearned ‘respect’ and the right not to be ‘offended’, the right to brainwash children. Even on the buses, nobody thinks twice when they see a religious slogan plastered across the side. This campaign to put alternative slogans on London buses will make people think — and thinking is anathema to religion.”
Hanne Stinson, Chief Executive of the BHA, said: “We see so many posters advertising salvation through Jesus or threatening us with eternal damnation, that I feel sure that a bus advert like this will be welcomed as a breath of fresh air. If it raises a smile as well as making people think, so much the better.”
So far over 91,000 pounds have been donated to the cause at www.justgiving.com/atheistbus. The Atheist Bus Campaign Facebook group has over 7000 members. Media placement is being arranged CBS Outdoor.
The Alpha Bus
Here’s the original Alpha Course bus advertisement that inspired the Atheist counter-campaign. The question on this bus, “Where are we going?”, advertises a ten week course on Christianity run by local churches throughout the UK. Another bus advertisement has the question, “Is this it?”.