Prime Condoms Wherever The Mood
Prime Condoms are being promoted by Buhl in Argentina as the product for “Whenever the Mood Strikes You”, in a print advertising campaign featuring bedside lamps in outdoor settings. Instead of a double bed, we’re provided with a car, a swimming pool, between two columns and under a tree.
The Prime campaign was developed at DraftFCB, Buenos Aires, Argentina, by executive creative directors Juan Cruz Bazterrica and Guillermo Castaсeda, copywriter Fernando Fryd, art director Jorge Martinez and account supervisor Rodrigo Luque.
The series won a Bronze Press Lion at Cannes International Advertising Festival.