Power Horse Could Get Ugly

Power Horse energy drink in New Zealand is being promoted as the catalyst of resistance, for people who have the courage to step up against conformity. In an old people’s home, in a prison and in a kindergarten, a vending machine of Power Horse is being installed, with the phrase “This could get ugly”.

Old Folks Home Power Horse print advertisement

Prison in Power Horse print advertisement

Kindergarten Power Horse print advertisement


The Power Horse campaign was developed at Saatchi & Saatchi NZ, Auckland, by art director Anthony Hatton, copywriter Robbie Brammall, typographer Nick Smith, photographer Stephen Langdon, with retouching done at The Lounge.