Power Horse Could Get Ugly

Power Horse energy drink in New Zealand is being promoted as the catalyst of resistance, for people who have the courage to step up against conformity. In an old people’s home, in a prison and in a kindergarten, a vending machine of Power Horse is being installed, with the phrase “This could get ugly”.

Credits

The Power Horse campaign was developed at Saatchi & Saatchi Auckland, New Zealand, by art director Anthony Hatton, copywriter Robbie Brammall, typographer Nick Smith, photographer Stephen Langdon, with retouching done at The Lounge.

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Location (New Zealand).

This entry was posted on Wednesday, May 28th, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.