Polar Goes Tropical in Global Warming Campaign

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NRDC (Natural Resources Defense Council) commissioned Grey Beijing to develop a print advertising campaign warning about global warming’s impact on polar creatures. “Take global warming seriously before its too late”. Retouched photographs show a polar bear catching salmon, a walrus in what would normally be a hippopotamus environment, and a penguin riding the back of a hippopotamus.

Polar bear catching salmon in global warming print advertisement


Sea lion and shag in global warming print advertisement

Penguin rides a crocodile in global warming print advertisement

Credits

The campaign was developed at Grey, Beijing, by executive creative director Chee Guan Yue, creative director Adrian Zhu, art director/copywriter/reotucher Zhi Guo Zhou, art director/copywriter Gang Zhao, retoucher Bin Bin Zhang.

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Location China (China).

Tags:

Posted in Inspiration, Print Press Posters Billboards

2 Responses to Polar Goes Tropical in Global Warming Campaign

  1. Jessica Wantz says:

    Just for clarities sake, that is a walrus not a sea lion, and that is a hippopotamus not a crocodile.

  2. Duncan says:

    You’re right.



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