Playstation Soldiers and Orcs

Sony’s Playstation Soldiers and Orcs, magazine advertisements launched in Chile earlier this year, won a gold at the London International Awards this week. A boy and a girl playing Playstation 3 games find themselves immersed in the worlds of their games – to the extent of having their own personas dismantled.

Playstation Soldiers

Playstation Orcs


The Soldiers advertisement was developed at BBDO Chile, Santiago, by chief creative officer Joaquin Bascuñan, creative director/copywriter Cristian Schinadeerman, creative director/art director Emerson Navarrete, art director Fernando Riveros, photographer Lautaro Vera, illustrator Ricardo Salamanca at Salamagica.