PK Chewing Gum Goodbye Awkward

Wrigley’s PK Chewing Gum is being promoted in an Australian print advertising campaign, Goodbye Awkward, in which people stand close to each other in public settings, confident in their fresh breath. Featured in the campaign are a supermarket shopper and attendant, two ping pong players, a radiographer and patient with X-ray.

Shopper and attendant stand close in PK Gum print ad

Ping pong players stand close in PK Gum print ad

Patient and radiographer stand close in PK Gum print ad


The Goodbye Awkward campaign was developed at DDB Sydney by executive creative director Matt Eastwood, creative director Erwin Santoso, art director Tim Green, copywriter Tim Cairns, with photographer Neil Bailey and retoucher Dennis Monk.

Filed under: Print, Wrigley

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