Pink Floyd Back in Town for Polar Prize

Pink Floyd were presented with 2008 Polar Music Prize by Sweden’s King Carl XVI Gustaf on August 26, in recognition of their contribution to popular music. Also receiving the awards was American soprano Renee Fleming. Nick Mason and Roger Waters were there to receive the award, giving apologies for David Gilmour and Richard Wright. Wright died weeks later. Sweden’s Channel 4 promoted the screening of the award with a series of three print advertisements paying tribute to three Pink Floyd albums: Dark Side of the Moon, The Wall, and Animals.

Pink Floyd Dark Side of the Wall Polar print advertisement


Pink Floyd Dark Side of the Wall Polar print advertisement

Pink Floyd Dark Side of the Wall Polar print advertisement

Credits

The Pink Floyd Polar campaign was developed Storakers McCann, Stockholm, Sweden, by art director Henric Almquist, copywriters Hanna Belander, Bjorn Hjalmar, and photographer: Sven Prim.