Pink Batts Keep You Snug

With the arrival of autumn in New Zealand it’s time to remind people of the importance of insulation. The most popular brand of ceiling insulation is Pink Batts, produced in New Zealand since 1959. Tasman Insulation commissioned this TV ad to demonstrate how insulation keeps New Zealanders snug and warm inside. So snug you won’t want to leave the house!

Pink Batts snug hug

A man sets out about his routine in his home, kept warm by a snuggly Pink Batt. Click on the image below to play the video.


The ‘Snug’ ad was developed at DDB New Zealand, by executive creative director Toby Talbot, art directors Brett Colliver and James Conner, copywriter Christie Cooper, account team Serena Stevens and Natasja Barclay, planner Emma Fern, and agency producer Chloe Sutherland.

Filming was shot by director Adam Stevens via Robber’s Dog, New Zealand, with producer Mark Foster and director of photography Crighton Bone. Post production was done at Oktobor. Editor was Tim Mauger.

Sound and music were designed and provided by Liquidstudios.

Animation was done at Kaleidoscope.