Pink Batts Keep You Snug

With the arrival of autumn in New Zealand it’s time to remind people of the importance of insulation. The most popular brand of ceiling insulation is Pink Batts, produced in New Zealand since 1959. Tasman Insulation commissioned this TV ad to demonstrate how insulation keeps New Zealanders snug and warm inside. So snug you won’t want to leave the house!

Pink Batts snug hug

A man sets out about his routine in his home, kept warm by a snuggly Pink Batt. Click on the image below to play the video in YouTube


The ‘Snug’ ad was developed at DDB New Zealand, by executive creative director Toby Talbot, art directors Brett Colliver and James Conner, copywriter Christie Cooper, account team Serena Stevens and Natasja Barclay, planner Emma Fern, and agency producer Chloe Sutherland.

Filming was shot by director Adam Stevens via Robber’s Dog, New Zealand, with producer Mark Foster and director of photography Crighton Bone. Post production was done at Oktobor. Editor was Tim Mauger.

Sound and music were designed and provided by Liquidstudios.

Animation was done at Kaleidoscope.

  • Haley

    hey i would like to know where you got the pink batts costums for the latest pink batts ad? and if you own them, are you saling them?


    have a good day. 🙂

  • David

    Hey guys, I too would be interested in knowing how I can get a pettern to make the snug suits, or find out where I can buy one.



  • William

    Hi i was just wondering what the song is called?

  • William

    i know its from liquidstudios, does anyone know the name or how to download it on limewire or somethin.

  • diane a

    i need info on the 1973 ad campaign using the john hanlon song “damn the dam”.a very brave campaign considering the govt media control at the time.sad the legislation to insulate all nz homes was not passed as it would have resounding effects energy wise today…