Pilot Goldfish Called Gloria and Gary

Pilot Water Resistant Markers are shown as truly effective in this award-winning print advertisement from Spain. Two goldfish labelled Gloria and Gary, won the Grand Prize for the Print category at the London International Awards.

Pilot Goldfish named Gloria and Gary


The Pilot Goldfish ad was developed at Grey Group Spain, Barcelona by executive creative director Jürgen Krieger, creative directors Joan Mas, Jose Miguel Tortajada, Alex Martín, art directors Dani Páez, Saül Serradesanferm, Oscar Amodia, copywriters Aitor Borrás, Jorge Meneclier and Alberto Ramos.

Filed under: Pilot, Print



  • Richard

    how could this have won? it’s been done! and better!

    By the brand shop (aka fame) in sydney. two crabs in a cage. check out their site.

  • person

    thats so horible. they probly hurt the organs in the fish!!!