Software-asli.com, a software reseller in Indonesia, commissioned Bates141 Jakarta to make a real-time version of an Adobe Photoshop.
The color swatch was mixed with acrylic paints. The toolbox, made of cardboard, contains a range of items designed to equate the tools, such as a white glove used for the hand tool, a real magnifying glass, a roll of tape. Letrasets are used for the fonts dialogue box. Click on the image to take a closer look.
The Photoshop ad was developed at Bates141 Jakarta, by creative director Hendra Lesmono, art directors Andreas Junus and Irawandhani Kamarga, copywriter Darrick Subrata and photographer Anton Ismael.
Bates141 have placed 12 photographs on Flickr revealing the process used to create the advertisement.