Philips developed the Satinelle Ice Epilator to address the pain involved in removing hair out of a woman’s leg. The device uses an ice-pack attachment (that you put in the freezer the night before) to numb the leg, making epilation a far gentler process. To demonstrate how painless this process is, DDB London recruited transvestite model Karis to pose for the camera a demonstration of smooth legs.
James, aka Karis, aged 25, says, “Being a man I can’t take pain, so I use a Satinelle Ice Epilator.” The story is continued in a commercial directed by Frederik Bond.
Click on the image below to play the video in YouTube (HD)
The Transvestite campaign was developed at DDB London by creative director Neil Dawson, art director Michael Kaplan, copywriter Tim Charlesworth, and head of art Grant Parker.