Peugeot Accelerated Animals
From 0 to 100 in 7.3 seconds. That’s the tag line used in these three print advertisements for the Peugeot 207rc from Euro RSCG in Chile. About-to-be accelerated animals (cat, rabbit and pigeon) are presented here and in most advertising review sites with just the Peugeot Chile web site address attached. A bucket of water and a cat. A burst balloon and a rabbit. An air horn and a pigeon.
The Accelerated Animals campaign was developed at Euro RSCG, Santiago, by chief creative officer Juan Ignacio Baraona, creative director/copywriter Rodrigo Bravo, art director/illustrator Juan Carlos Ramos, and photographer Juan Pablo Montalvo.