Pepsi Raw was publicly revealed in a series of print advertisements in February this year in the UK, featuring nude women and men holding the bottle. “Street”, “Woman” and “Couple”, photographed by Nadav Kander, won a Bronze award for technique in advertising photography at the Epica Awards 2008.
Do what comes naturally.
Embrace nature, go raw.
Go raw as nature intended.
The Pepsi in the Raw campaign was developed at Abbott Mead Vickers BBDO, London, with photographer Nadav Kander, also known for his nude photographs of British Olympians for Powerade, a drink marketed by Coca Cola UK.
The Pepsi Raw bottle was designed by London design shop, Ziggurat Brands.
Pepsi Raw’s claim to being natural is being created from natural ingredients including apple extract, plain caramel colouring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water.