Pedigree, the pet products company, hasn’t wasted any time in tweaking an existing advertising campaign to tie in with the election of Barack Obama as President of the United States. When Obama announced that his daughters would be taking a new puppy to the White House, out came this open letter to the President Elect, inviting him to support the Pedigree Adoption Drive.
“Dear President-Elect Obama. We’d love to help you fulfil your first campaign promise. We are thrilled that you are celebrating your victory by adopting a dog into your family. We think you’ll find that most shelter dogs are among the most loyal, loving and most special dogs in the world. And no dog is more in need of a little hope. YOu can find a great dog and learn more about responsible adoption at www.DogsRule.com.”
The Obama letter was developed at Weber Shandwick, Chicago, and TBWA/Chiat/Day, Los Angeles, by global director of media arts Lee Clow, executive creative director Rob Schwartz, creative director/art director Margaret Keene, creative director/copywriter Chris Adams,creatives Rana Komar and Jody Menaker, and photographer Josh Withers.