Pay Through the Nose with Surgery
The Courts Administration Authority in South Australia issued a grim warning to fine evaders in 2000 with the suggestion that fines might be extracted through surgery. A surgeon is shown removing a driving license through a Mr Philip Nelson’s nose, a wallet from his nostril, and a television, maybe even a car. “Pay Through The Nose” was so gruesome it was almost funny.
Pay Through The Nose was developed at Leo Burnett Robinson, Adelaide, by creative director Jim Robinson, art director Mark Busse and copywriter Strephyn Mappin.